GIMME MORE

Riccardo Tisci and his boy toys for Self Service by Maciek Kobielski

As once Britney sung: Feels like the crowd is saying//Gimme more/Gimme, gimme more//They want more?/Well I'll give them more, oh! Fashion is getting to a point where, like Britney said, more, they just want more. 

I've been thinking about this for a while but a few days ago I read Riccardo Tisci's interview for Self Service and it all hit me. He has to design so many collections a year... How does he do it? He said in the interview that he likes to make most of the drawings so I can only imagine the work he has and how very understandable (but sad) it is that he stopped doing couture. 

Britney being made fun of at 2007 VMA

The pressure that the fashion houses feel to create is frightening. How can one be creative if he has no time to create? How can one designer be responsible for eight or more collections a year and still maintain his creative vision? Well, he just can't. 

Last season (S/S 2013) Givenchy broke away from the t-shirt making and Tisci presented a very different vision for womenswear. If you ask me it was a breath of fresh air for Givenchy and for the entire fashion world. This season, Tisci went back to the t-shirt, print making that gave street glory to the house of Givenchy. Why did he decide to go back? He had already started a new path, a new vision and then, like S/S 2013 never existed he created F/W 2013-2014, that if you ask me was his worst collection to date. It was such a mess. I think it was his way to say a big FUCK YOU to all the critics and stupid bloggers that adored his angry rottweilers. The collection itself was like a best of of the last collections. All seasons revisited.

It makes me sad that fashion has to come to this point. The demand and desire for something new was never so high and the need for identity and quality was never so low. I don't know how this is going to end... Fashion houses can't compete with fast fashion retailers like ZARA or H&M. One day they'll have to stop. They can't keep it up unless they give up quality. And if they give up quality they'll be the same or worse than a fast fashion retailer. They'll end up like Britney, alone, high and fat on a stage where people laugh about how low they've come.

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